From interview of Fabio Liberali to Maria Volpe – column Ladies@Lift issue 1/2016 Elevatori Magazine:

Lift industry is a special world, polychromatic, dealing with many differents aspects of life: helping weak people, technology, welfare, luxury and taking care of building heritage. Lifts are flexible and convertible objects. They are simple parallelepiped objects that, thanks to technology, innovation, design and human intelligence, can turn into beautiful interior design objects. They are able to provide an added value to a building, to change the building and the home’s aspect […].”

We love the words used from Maria Volpe to describe the vertical transportation world.
Details can be found in the issue.